94% of the U.S. population has participated in the sharing economy in one way or another. While the sharing economy spotlight typically shines on companies like Airbnb and $UBER the research used to form the infographic below focuses on renting consumer goods for a short period of time, as a segment of the overall sharing economy.Though the current market for rentals for many products is still in its early stages, the momentum the industry has gained in the past year is enough to threaten the largest retailers and force them to reconsider their own business models.Furniture is the number one thing that milennials rent.Despite the idea that millennials are driven by emotional or experiential considerations, the reasons behind why they rent consumer goods are more pragmatic. Test things before purchasing: 57%Need a temporary solution: 55%Need an item or a service for a short time-frame : 52%Less expensive than buying: 43%More convenient than buying: 42%As more companies integrate short-term rental services into their offerings, more milennials will look toward renting in lieu of buying and disrupt traditional retail business models as we know them.